The New Aesthetic
There’s been a very subtle shift going on in visual culture for a while and it’s effecting how we as creatives produce work become in some way or another
Smarter people than me are calling it the “New Aesthectic” and concerns itself with “an eruption of the digital into the physical” something that has been happening for a generation but only recently has this “thing” started to blossom into the main stream with such vigour and the UK seems to be leading the debate.
If you haven’t read it already Bruce Sterlings essay on the subject is worth a read
http://www.wired.com/beyond_the_beyond/2012/04/an-essay-on-the-new-aesthetic/
And In Response ..
http://thecreatorsproject.com/blog/in-response-to-bruce-sterlings-essay-on-the-new-aesthetic
Also the tumblr although abstract is a constantly updated
http://new-aesthetic.tumblr.com/
How is this represented in Advertising, mainly in the way that we try to visualise the internet / the web / the data.
There’s also a ton of other examples over on the following blog..
http://noisydecentgraphics.typepad.com/design/2012/03/sxsw-the-new-aesthetic-and-commercial-visual-culture.html
